Building a mission-driven brand from the ground up, including its visual identity, website, and digital presence, to create a clear, credible, and impactful voice around prison reform.
Missouri Prison Reform
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Missouri Prison Reform is a nonprofit organization focused on advocacy, transparency, and reform within the prison system. I built the brand from the ground up, developing its visual identity, digital presence, and communication strategy to create a strong, recognizable voice.
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Full brand development (logo, visual identity, tone)
Website design and build
Social media strategy and content creation
Graphic design for digital and advocacy materials
Messaging and brand voice development
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Starting from nothing required building both a visual identity and a clear, compelling voice for a sensitive and complex issue. The challenge was to create a brand that felt credible, impactful, and emotionally resonant while still being clear and accessible.
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I focused on building a strong, recognizable brand that could communicate urgency and clarity. This included developing a bold visual identity, establishing a consistent tone across all platforms, and creating content that was both informative and emotionally engaging. The goal was to make the organization feel legitimate, impactful, and impossible to ignore.
Website & Social Media
Website Efforts:
I designed and built the website to serve as the central hub for the organization, focusing on clarity, accessibility, and strong messaging. The structure was created to support advocacy efforts while making information easy to navigate and understand.
Social Media Efforts:
I developed and managed social media content to communicate key messages, share updates, and build awareness. The content focuses on clear, impactful visuals and messaging designed to engage audiences and reinforce the organization’s voice.
This project reflects my ability to build a brand from the ground up and execute it across every touchpoint with clarity, consistency, and purpose.