Supporting a community-based housing brand within a larger corporate system, The Michaels Organization, through consistent digital, social, and on-site marketing execution.
Frontier Heritage COmmunities
-
Frontier Heritage Communities operates as a subsidiary within a larger property management organization. My role focuses on executing and maintaining the brand at the community level, ensuring all digital, social, and in-person marketing efforts feel cohesive, engaging, and aligned with broader brand standards.
-
Website support and content updates
Social media management and content creation
Graphic design for digital and on-site materials
Event marketing and promotional materials
Brand consistency across all resident-facing touchpoints
-
Working within a subsidiary brand required balancing two layers of identity: maintaining alignment with corporate standards while ensuring the community itself felt active, engaging, and locally relevant.
-
I focused on translating corporate brand standards into consistent, day-to-day execution at the community level. This meant creating cohesive visuals across digital and physical materials, developing engaging social content, and ensuring every resident-facing interaction felt intentional and aligned. The goal was to make the brand feel both structured and approachable.
Website & Social Media
Website Efforts:
I supported the website through ongoing content updates and layout adjustments, ensuring information remained clear, accessible, and aligned with both corporate guidelines and community needs.
Social Media Efforts:
I design and manage social media content to keep residents informed and engaged, maintaining a consistent visual identity while adapting content to reflect community-specific events and updates.
This experience reflects my ability to take an existing brand and make it feel active, cohesive, and consistently executed.