Building a retail brand from the ground up, developing its identity, website, content, and overall customer experience across both digital and physical spaces.
Root 66 Plant Store
-
Root 66 Plant Store is a retail brand I created and operated, building the entire experience from the ground up. From branding and website development to content, promotions, and in-store visuals, every touchpoint was intentionally designed to create a cohesive and recognizable brand.
-
Full brand development (logo, identity, tone)
Website design and full e-commerce build
Social media strategy and content creation
Product photography and visual content
Graphic design for promotions and in-store materials
Campaigns, sales, and promotional strategy
Customer experience across digital and physical spaces
End-to-end brand execution
-
Building a brand from scratch required creating something that felt distinct, cohesive, and engaging in a competitive retail space. The challenge was not only developing a strong identity, but also translating that identity into a real-world experience that attracted customers and encouraged them to engage with the brand both online and in-store.
-
I focused on building a brand that felt intentional and consistent across every interaction. This included developing a recognizable visual identity, creating engaging and cohesive content, and aligning promotions across digital and physical channels. The goal was to create a brand experience that felt inviting, memorable, and easy for customers to connect with.
Website & Social Media
Website Efforts:
I designed and built the website to function as both a branding tool and a sales platform. The layout prioritizes a clean, visually engaging shopping experience while maintaining strong brand presence across every page.
The site was structured with SEO in mind, using keyword-focused product descriptions, optimized page layouts, and clear navigation to support visibility and search performance. Product pages were designed to highlight visuals while making purchasing straightforward and intuitive.
Overall, the website was built to balance aesthetics and functionality, supporting both brand identity and conversion.
Social Media Efforts:
I developed and managed social media content to build brand awareness, promote products, and engage with customers. Content focused on strong visuals, consistent branding, and a mix of product features, promotions, and lifestyle-oriented posts.
The goal was to create a feed that felt cohesive and recognizable while also driving interest and interaction.